Scaling Meta Ads

Scaling isn’t just about increasing the budget. It’s about maintaining efficiency while growing volume.

Vertical vs. Horizontal Scaling

• Vertical: Increasing the budget on your winning ad sets.
• Horizontal: Expanding your reach by testing new audiences or creatives.

Strategy Checklist

1. Monitor Frequency carefully.
2. Maintain your Creative Pipeline.
3. Use Automated Rules to protect your budget.