Data
Strategy
Marketing
Data Hygiene: The Foundation of Scale
# Data Hygiene If your data is messy, your scaling will be inefficient. Clean data allows algorithms to find your customers faster and cheaper....
By AriesTwn
Blog
Thoughts on marketing, design, and technology.
Latest Articles
In-depth guides and insights from the world of performance marketing.
Creative
Strategy
Marketing
Creative Strategy: The New Targeting
# Creative Strategy As algorithms become smarter, your creative assets do more of the targeting work than your audience settings. ## The Power of Hooks The f...
By AriesTwn
Marketing
Scaling
Strategy
Scaling Meta Ads: From $100 to $10,000 Daily Spend
# Scaling Meta Ads Scaling isn't just about increasing the budget. It's about maintaining efficiency while growing volume. ## Vertical vs. Horizontal Scaling ...
By AriesTwn
Technical
Tracking
Guide
Understanding Server-Side Tracking for Better Attribution
# Understanding Server-Side Tracking In a world of increasing privacy regulations and browser limitations, server-side tracking has become essential for accura...
By AriesTwn
Marketing
Tutorial
Guide
The Ultimate Guide to Performance Marketing in 2024
# Mastering Performance Marketing Performance marketing is more than just buying ads. It's about understanding data, psychology, and technical implementation. ...
By AriesTwn