Understanding Server-Side Tracking

In a world of increasing privacy regulations and browser limitations, server-side tracking has become essential for accurate marketing attribution.

Why Move to the Server?

1. Bypass Ad Blockers: Scripts loaded in the browser are often blocked.
2. Improved Data Accuracy: Send data directly to your marketing partners.
3. Enhanced Security: Keep your API keys hidden from the client side.

“The future of marketing measurement is server-side.”

Implementation Basics

Setting up a server-side GTM container is the first step toward better data hygiene.